Description
The Digital Marketing course offers a comprehensive exploration of essential principles and practical strategies integral to succeeding in the digital marketing landscape. Through an in-depth curriculum, students gain a thorough understanding of digital marketing fundamentals. With a focus on real-world applications and hands-on projects, participants develop the skills necessary to create effective marketing strategies, optimize online presence, engage with target audiences across various digital platforms, and analyze performance metrics to drive business growth and achieve marketing objectives.
Course Objective
- Understand the foundational principles of digital marketing and its evolution within the digital landscape.
- Develop the ability to analyze market research and consumer behavior to inform strategic marketing decisions.
- Learn to create and execute comprehensive digital marketing strategies aligned with business goals.
- Acquire practical skills in utilizing various digital marketing channels, including social media, search engine optimization (SEO), and pay-perclick (PPC) advertising.
- Gain proficiency in measuring and analyzing digital marketing metrics and key performance indicators (KPIs) to optimize campaign performance and drive business success.
Module 1: Digital Marketing Fundamentals
- Introduction to Digital Marketing
- Understanding the Digital Landscape
- Digital Marketing vs Traditional Marketing
- Evolution of Digital Marketing
- Digital Marketing Strategy and Planning
- Market Research and Consumer Behavior Analysis
- Understanding Buyer Personas
- Digital Marketing Channels Overview: Search, Social, Email, Content, PPC, etc.
Module 2: Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Overview of Major Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, etc.)
- Creating a Social Media Strategy
- Content Creation and Curation for Social Media
- Understanding Social Media Analytics and Insights
- Community Engagement and Management
- Influencer Marketing Strategies
- Paid Social Media Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
- Integration with Other Marketing Channels
Module 3: Search Engine Optimization (SEO)
- Introduction to Search Engine Optimization
- Understanding Search Engines and How They Work
- Types of SEO
- Keyword Research
- On-Page SEO Techniques (Keyword Research, Content Optimization, Meta Tags, URL Structure, Internal Linking, etc.)
- Off-Page SEO Techniques (Link Building, Guest Blogging, Social Bookmarking, etc.)
- Technical SEO (Website Structure, Site Speed Optimization, Mobile Optimization, Schema Markup, etc.)
- Local SEO Strategies
- Duplicate Content
- SEO Tools and Analytics
- Algorithms Updates and SEO Changes
- SEO Best Practices and Updates
Module 4: Search Engine Marketing (SEM)
- Introduction to Search Engine Marketing
- Google Ads Overview
- Keyword Research and Selection
- Creating Effective Ad Copy
- Ad Extensions and Formats
- Bidding Strategies and Budget Management
- Campaign Optimization Techniques
- Quality Score and Ad Rank
- Remarketing and Display Advertising
- Google Ads Analytics and Reporting
Module 5: Pay-Per-Click (PPC) Advertising
- Introduction to Pay-Per-Click Advertising
- Understanding the PPC Auction Model
- Bing Ads Overview
- Buying Funnel
- Yahoo Gemini Overview
- Amazon Advertising Overview
- Creating PPC Campaigns
- Understanding Keyword Organization
- Keyword Match Types
- Negative Keywords and Managing Search Terms
- Ad Copywriting for PPC
- Bid Management Strategies
- Ad Testing
- Ad Extensions and Optimization
- Conversion Tracking and Optimization
- PPC Budgeting and ROI Analysis
Module 6: Additional Topics
- Email Marketing Fundamentals
- Content Marketing Strategies
- Video Marketing Essentials
- Mobile Marketing Tactics
- Web Analytics and Reporting
- A/B Testing and Conversion Rate Optimization
- Digital Marketing Compliance and Ethics
- Emerging Trends in Digital Marketing
Module 7: Practical Projects and Case Studies
- Developing a Digital Marketing Plan for a Business
- Creating and Managing Social Media Campaigns
- Conducting SEO Audits and Optimization
- Setting up and Managing Google Ads Campaigns
- Implementing PPC Strategies for Different Platforms
- Analyzing Digital Marketing Metrics and KPIs
Ahmed Mostafa
Digital Marketing Expert
Mr. Ahmed Mostafa is a passionate digital marketing trainer with over 10 + years experience in the industry. Expertise in SEO, social media marketing, email marketing, and PPC. Skilled in developing and delivering engaging training programs tailored to individual needs. Committed to helping professionals excel in the ever-evolving digital landscape.
